B2B Content Marketing Trends in 2017

Content marketing is portrayed as a key essential point in your marketing plan, which is true. Engagement with customers seems to be taking a heavy shift onto marketing responsibility. Companies have had to invest in digital marketing, which has directly influenced the sales division of businesses.

Marketers will inevitably be the new face to the customer experience and most importantly, sales. Forrester predicts 1 million people, about “20% of the entire sales force, will lose their jobs to “self service commerce” by 2020. Social media is still in its infancy, therefore the terms of effectiveness are still varied. Social media is a direct channel to sales.

One of the main strategies that businesses need to focus on is creating a business strategy. There needs to be a documented written strategy that can cultivate an opportunity to grow. Motivating strength and taking risks are what us marketers do best!

Currently, everyone is buying desired products online. This eliminates the sales position at most businesses. According to a Forrester report, 56% of B2B buyers will make at least half their purchases online. B2B companies sell about $780 billion of their products online. By 2020, sales will increase by $1.13 trillion, representing a 44.8% increase. Eventually, online sales will be obsolete.

Marketing is making significant breakthroughs with quality content, marketing automation, and manual promotion.


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