Let’s face it, everyone has a mobile phone. It is a rare sight to see someone without their phone glued to the palm of their hand, or hugging their back left pocket. It has been predicted that by the year 2020, there will be the equivalent of 1.5 mobile devices for every person in the world! And the reality of it is, it isn’t just mobile devices that are revolutionizing our world. There are major leaps forward in what technology can do now-a-days, and it is only going to keep progressing (ex: virtual reality headsets).
With the undeniable fact that technology is advancing, and becoming an essential part of human’s daily lives, what does that mean for the users?
Individuals use their phones for EVERYTHING! Maps, music, entertainment, camera… the list goes on and on. One thing we are all accustomed to doing is “looking things up” or “googling” things we don’t know. We want the answers, and we want them now. Think about it, how many times do you pull out your phone in order to find out your ever so important questions such as “What time is the game on?” or “Best tacos near me”.
The way we search for things is equivalent to a mathematical formula. Keyword search plus content creation multiplied by user experience equals a successful mobile friendly search!
It is important for marketers to master the SEO formula in order to engage with consumers at the exact moment that they are looking. It eliminates the step of trying to capture the attention of possible customers, and places your business front and ready for when they are searching. What business doesn’t want that?
Google has it figured out. Google has been able to interpret all various phrasings of questions, no matter how complex or vague. Google has recently advanced their search queries results by announcing they have improved ability to deal with complex natural language queries. This means users can ask more complicated questions, relying on Google to accurately interpret complex questions and provide the answer efficiently. (Personally, I am happy about this because this is how I naturally “google” things). You can ask Google questions referencing a specific date or using superlatives (ex: healthiest, most short). Mobile searches are also highly used for local searches. That is why it is vital to add location-specific strategies.
It is obvious that technology isn’t the only thing advancing, but the way we use it is advancing as well! This is beneficial to both users and marketers when seeking relevant information.
But what about non-mobile searches? Laptops and desktops are not extinct (yet)! Marketers may need to look into having an isolated content strategy for both mobile and desktop targeting. People use the devices differently, therefore they need to be marketed to differently. It is marketers main focus to connect with customers, so we need to alter our platforms in order to do so.