Since there are more mobile devices on this planet than there are people, it was only a matter of time until ecommerce dominated. In the year 2015, United States mobile commerce sales totaled $104.05 billion. This was a 38.7 percent increase from $75.03 billion in the previous year of 2014.
The mobile industry is opening up new ways to reach and influence consumers, such as Instagram and other social media platform sponsorships, interactive user content, and creative videos.
Mobile ecommerce is actually growing faster internationally than it is in the United States. Despite this fact, American businesses should prepare for the explosion of mobile based sales.
Ecommerce has 3 significant trends for 2016 that businesses need to pay attention to.
- Mobile dominance is permanent. One out of three online purchases are now made via mobile devices. Ask yourself, is your website mobile-friendly? Is my checkout process streamlined for mobile use? This should motivate retailers to optimize web content for mobile viewing and mobile search. This will help you stay ahead of the competition and not lose potential customers due to frustration of trying to access your web content.
- Videos are the new photograph. It is predicted by the end of 2016, video content may account for nearly two-thirds of all internet traffic. Viral video content is key for building brand enthusiam, differentiating products and exciting consumers while engaging them in a new service or offering.
- We have not yet reached peak content consumption. Even though it shouldn’t matter because businesses should be creating content that connects with consumers and cuts through the digital clutter. Brands need to focus on content marketing as a key strategy for building brand loyalty and strengthening consumer relationships through the growth of digital content.
All in all, it’s time to make mobile a priority.