The launching of Google’s updated search algorithm, playfully dubbed “mobilegeddon”, still presents a strong case as to why mobile marketing is something all businesses should be paying attention to. With this series of updates to make Google more mobile-friendly, the search engine is now preferring mobile-optimized sites in its searches. This has made it more important than ever for marketers to double down on their mobile marketing efforts.
Google has already reported an increase in the number of websites that have updated to a mobile-friendly design, and this number is projected to increase. With the majority of internet access now originating from mobile devices, it is imperative for marketers to ensure their site is optimized for mobile if they want to stay competitive. Creating an effective mobile customer experience goes beyond the IT department and design of your website though. It also involves having a cohesive mobile marketing strategy that translates well across all platforms.
If you haven’t already done so, the time to optimize your website for mobile is now. Marketers need to stay relevant to effectively reach their audience, and mobile is proving to be the place where consumers are dwelling more than anywhere else.
For tips on optimizing your site for mobile, Google has released this guide.