As a marketing professional, you’re challenged with spending your marketing dollars effectively and efficiently. It can be difficult to reach your customers the right way with a tight budget. Mobile marketing, one of the more recent trends in marketing, is a low-cost but highly effective way to meet your marketing goals. Since its beginnings in the early 2000’s, mobile marketing has evolved with innovations in technology, and it is now easier than ever to get your message out to customers. Yet, while many marketers realize that mobile integration is now a necessity for most businesses; this is new territory that must be navigated. This how-to guide is designed to provide a snapshot view of the entry into mobile marketing. Click here to read more.
Mobile Marketing at a Glance